[dropcap style=”2″] T [/dropcap]he success of any business depends on bringing customers through the front door to purchase their product or service. Today’s always connected consumer can effectively be reached through a well structured and implemented online marketing strategy. The most effective and long lasting online objective is to be found on the search engine results page within the first page of the organic results.
In order to be ranked on page one of “the big three: Google, Yahoo, Bing” your SEO must be up to snuff. On-page and off-page elements play an important part ofmaking sure your site shows up when a potential customer is looking for your product or service. How do you make sure your site appears where your business will benefit most? Read on..
The Five Pillars of Effective SEO for 2013
[dropcap style=”1″] 1 [/dropcap] Keywords: The genesis of any and all effective online marketing plans. Knowing exactly what your customers types into the search bar of the search engines to find your product or service is key to the success of your SEO plan.
Primary and long-tail keywords need to be carefully weaved into your content and your back links to make sure your pages show up when your potential customer searches the keyword or key phrase.
Using free tools such as Google’s Keyword Tool, and paid tools like Market Samurai and SEMRUSH, you can research keywords and spy on your competition to find out how they are ranking and improve on what they are doing so you come out on top.
[dropcap style=”1″] 2 [/dropcap] Content. The old adage “Content is King” is as old as SEO but it holds truer now than it ever has. Google has been tightening up their ranking algorithms to weed out things like: Low Quality Content, Link Farms, Content Scraping etc.
The Panda, Farmer and Penguin Updates to their ranking algorithm in the last 12 months are clear evidence that your SEO plan must be high quality and unique to benefit your online plan. SEO is clearly a dynamic process, not a “set it and forget it” concept.
[dropcap style=”1″] 3 [/dropcap] Site Structure. All websites are built with some core and common elements. Pages have Meta Tags and have a unique URL. These basic elements can be optimized with the right key words and named properly to maximize the value of having the search engines crawl your site and index it.
Though on-page elements are playing a smaller role in SEO, they are still key to getting the results you are after. Properly structuring these elements is very important as Google has different criteria now for valuing your site’s content, including these aspects of your pages.
[dropcap style=”1″] 4 [/dropcap] Back Links. This is one of the most important elements of SEO without a doubt. Having links to your site from high PR websites can make or break your SEO campaign. With the new Google updates to their ranking algorithms, linking has to be more subtle, more diverse than it was in the past.
A carefully orchestrated back linking campaign lies at the core of an SEO campaigns. Manual back links with diversified anchor text and within the right context on the page where the link is located are the ideal way to go. The process is tedious and time consuming, the reason why so many will fail in SEO.. they simply will not do it. The good news for those that figure out a way to do it, you will rank faster and have longer lasting results.
[dropcap style=”1″] 5 [/dropcap] Social Media. The import of Social Media on SEO is something that can not be ignored, especially in light of the huge buzz Facebook, Pinterest, Instagram, Twitter etc.. have created recently. Social Media interaction and sharing can create the type of visibility that can give a nice boost to a brand’s visibility within search results through profiles, blog posts, tweets, “Pins” and all the buzz these Social Media elements can create.
It is easy to spot the trend big brands have started. Almost every big brand has a strong presence on Facebook, Twitter and Youtube, and very soon Pinterest will be up there in popularity. The great news is, small businesses are just beginning to take advantage of this media.. the field is wide open!
A properly executed SEO campaign based on these five core elements will take your business to page one of the “big three”. We have a proven track record with this strategy and would be happy to discuss it with you if would like a complete Done For You SEO campaign..