Email marketing is STILL a critical component of your marketing toolbox. There are many reasons why email still outperforms practically all other marketing avenues. In fact, research has shown that email returns on average $36 for every $1 spent. That ROI is hard to beat by any other marketing platform. Some of the most compelling […]
Yes, I realize that this may be a bit controversial since Facebook guidelines are clear that your personal profile should not be used as a business page. I agree it should not be used as a business page but that does not mean that you can’t “friend” your customers. Many industries lend themselves to that […]
You are probably not getting the results that you expected from your marketing. There is an 80% chance that is true based on the Pareto principle. In fact, even that 20% that is actually giving you results… you may have no clue which 20% it is!! In our business, there is a well-known joke that […]
We are at an age in marketing in which small businesses can compete with the big boys without having to spend like the big boys. If you are a small business owner wanting to promote your business online, you have unprecedented access to consumers you can reach with speeds that even the big guns could […]
As we come into 2021 change is palpable in the air. A new president will be sworn in shortly, financial markets around the world are reeling for what is to come, and the ever evolving landscape of Social Media is changing at break neck speeds. What can we expect in 2022 in Social Media? Let’s […]
We’ve all heard how important it is to make a good first impression. Show up late for a job interview? That’s a bad first impression. Eat a ton of garlic and forget to brush your teeth right before a first date? Also a bad first impression. Go to meet your significant others’ parents for the […]
I often hear from business owners who feel they’re too busy running their business to spend time on marketing. This is valid — and to be honest, sometimes marketing is best left to the professionals. But a problem arises when you simply don’t have the budget to hire a full-time consultant or marketing person. The following will cover […]
Lee Ross is a professor of psychology at Stanford University and co-founder of the Stanford Center on Conflict and Negotiations. He is the author of The Wisest One in the Room, The Person and the Situation, and Human Inference. Lee RossProfessor of Psychology at Stanford University. This slideshare presentation gives us a high level overview […]
Setting the right on-page SEO strategy before you write your blog post is key to helping your overall website ranking. Getting your website/blog to show up on page 1 of Google is achieved in part by properly structuring each of your posts to contribute to the rest of your website’s SEO plan. Here are seven […]
An editorial calendar is a concept that has only recently emerged on mainstream marketing circles. Disciplined publishers have used editorial calendars as a way to maintain a consistent flow of content for years. The practice has been mostly a domain of big publishers since they, by the nature of their business, have to produce […]