Video Marketing Tips You May Find Useful

 

VideoMarketing[dropcap style=”2″] A [/dropcap]s we all know video marketing has become extremely important for any business today that wants to have a much stronger online presence. However you cannot just make any old video and hope that it works. In fact there are certain things that you need to do to ensure that you create the right video to convey your message and engage your viewers. Below we offer some video marketing tips that you may find useful.

Tip 1 – Today using just a soundtrack with some images or photos in your video simply won’t do. If you really want to win over potential new customers you have to use a real person. It can either be you or a friend or someone that you hire. But the main aim of using a real person is to help legitimize your videos. By including a real person in your video you are making them that more legitimate and as long as they present well then you should see some great results.

Tip 2 – Initially people will have made videos using their web cam, but this simply Read more

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Foursquare For Business

 

foursquare[dropcap style=”2″] F [/dropcap]oursquare is part of the next generation of mobile applications. Described by the company that created it as “a friend-finder, a social city-guide, and a game that encourages users to explore their neighborhoods and rewards them for doing so,” Foursquare is an application that is designed to allow people to “check in,” or, in other words, indicate their whereabouts. People check in at a variety of different types of places, including their homes, parks, offices, restaurants, bars, cafés, and various businesses. Read more

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10 SEO Myths Debunked

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[dropcap style=”2″] T [/dropcap]he internet may be called the “Information Superhighway” but that doesn’t always mean the information is correct!

This is especially true when it comes to Search Engine Optimization. Sometimes, the information may have been valid in the past but is no longer valid and sometimes… it was never valid to begin with.

Here are ten SEO myths and their corresponding “truths” –

1.    It’s impossible to outrank a web page with a Google PageRank higher than your own.

While Google’s PageRank indicator may play a minor role in determining search engine placement, it’s not a critical factor.

If you conduct a few searches on Google you will find this to be true. It shouldn’t take more than a few minutes to find a page, with a lower Google PR, outranking a page with a higher one. Read more

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5 elements of evaluating your social media strategy

SocialMedia2013“Frustration” – a word often used to describe individuals and businesses new to social media and those who have been involved in social media but have yet to enjoy a return on investment.

The problem is two-fold. First, establishing a social media presence takes time and continued effort. You have to be consistent in your involvement with the social media medium and remember that returns will not be overnight. Second, you have to make sure that you are using social media in a way that makes sense for your business.

If you are not sure, ask yourself these simple questions:

– Are you using the right Social Media platform?

Read more

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Kick start your business’ marketing

Author:

Twenty3Media

Kick start your business’ marketing

It’s the beginning of a new year and for many businesses this means designing a revised or new marketing strategy. If you’re struggling to get started with your strategy for the year, here are a few tips to get you going.

Stick with what worked

Review last year’s strategy and highlight the marketing tactics that showed ROI. Can you implement those tactics again this year? Also look at why they were successful. Is there something similar that you can do? Perhaps you ran a print advert for a special promotion and received great feedback. Think of more promotional ideas that can generate leads for your business. Read more

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I want to market my business online, so what’s my first step?

Author: John Carroll

Well have things not come along way from the early days of using the internet,back then there were companies offering their expensive services and we as new business users had no choice but to pay these over priced expert’s fees to learn how to market our business online. But today things are a lot different internet services companies have fallen into line because there are now an abundance of internet services companies available today which are both very effective and affordable. In fact you can now learn to market your own business online and it wont cost you as much as you think.

Of course that suited the very well paid experts out there, because when something is new and people don’t understand it, they are afraid that the computer in the corner of the office will suddenly cause a meltdown if you press the wrong button.

So what did they do? They called in some expert who charged a lot of money to set up even the simplest of internet marketing tools, such as e-mail.

Today things have changed for the better; you can open up your own e-mail account in minutes with the likes of Google, Yahoo, MSN and other providers.

Like email most other internet tools have become less complicated and easy to use and this is what has catapulted internet use to the heights of popularity which it enjoys today.

So you have spent a long time pondering about whether you will start marketing your business online and you have finally decided that you want to be a wealthy business person not a struggling business person so now you will embark on a journey that will result in massive personal wealth for you., and who can blame you..?

So let’s find out how we can do this, firstly get your mindset right, and don’t be skeptical when you read all that is great about the internet.

Those among us who do not believe that they can become incredibly wealthy by marketing online will themselves never be rich from online marketing. If you want to read about the multitude of internet millionaires where better to look then the internet itself.

So that done, now the next task is to establish what is the most cost effective way for you to begin, and there is an irony in that sentence, because whatever it costs you will become irrelevant when you reach the millionaire status, but being a business person you always have costs at the forefront of any new project.

From my experience a very well compiled online course fits the criteria here, and I will tell you why, you can work at your own pace, fast or slow which ever suits your style, you won’t be held back by slower students and you won’t be rushed by the class show off.

You can also decide which strategy within the course is most suited to your business. You can also use the material at no extra cost to train up other members of your team on marketing online. And again it is by far the cheapest method of learning online marketing.

choosing the correct course is of vital importance; The guy’s who put the course together should have a successful track record in the internet marketing industry.

A quick search on the internet will give you all the information you require to make that decision. So check out the authors and when you are satisfied that they can consistently show you in the course how to attract huge traffic to your website then I suggest you buy it and get to work! When you see the revenues pouring into your bank account you will know exactly what I am talking about.

Article Source: http://www.articlesbase.com/internet-articles/i-want-to-market-my-business-online-so-whats-my-first-step-952685.html

About the Author

There you have it ! The lead to learning how to market your business online! You now can secure your financial future with buckets of money pouring into your company just follow this link to learn the rest http://www.HowToMarketASmallBusinessOnline.com

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The Importance Of Building Quality Backlinks

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If you’ve studied SEO for any length of time, you know that there are things you must do to your webpages themselves, called “on page optimization,” and things external to your website, called “off page optimization.”

While there are a number of tactics that fall into the off page optimization category, the most important is the building of quality backlinks. A backlink occurs whenever an image, a piece of text, or your full website url is linked “back” to your site from some other.

The best links are those that are “one-way,” meaning that a site links to you but you do not link back to them. It can be beneficial to “trade links” (called reciprocal linking) with another webmaster for the purpose of gaining website traffic but it’s not a strategy that will improve your search engine rankings or SEO. Read more

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Big value in social media presence

As this recent article indicates,  even big brands can benefit from social media exposure. Jet Blue’s recent “All you can Jet” campaign was a phenomenal success and it is attributed largely to Twitter’s massive popularity.

Read more about how social media made this company a boatload of money!

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Is online grammar & etiquette a matter of import?

 

In the era of electronic communication, need we pay the same level of attention to grammar and etiquette as we do in conventional communication mediums? Technology has revolutionized the method of information exchange. Emoticons were never of part of the traditional missive. In new media communication channels, button down CEOs, are firing off smilies, “lol”s, etc.. A 140 character tweet does not leave a whole lot of room for dotting all the “i”s and crossing all the “t”s of proper etiquette… ‘tis a strange new world we live in!!

Keep in mind:

In online communication there is near universal acceptance of slang. It is practically a necessity. Proven testing shows that a conversational style of writing, mistakes, slang and all, is a very effective way of communicating with your readers.

Having said that, we do need to be certain that our casual use of the language does not infect our off-line correspondence. Those same readers who forgive errors on line, will quickly discard your business proposal for the same mistake found in an advertisement or letter.

As always, remember that first impressions count for more than they should! Occasionally, even though it may be acceptable to use slang or shortcuts in your online communications, it may be wise to refrain from doing so.

Here is a funny story I read by a well known speaker, author and trainer, Stephen M. Canale:

An Amusing Story?

I still have the actual copy of a prospecting letter that I once sent, and also received! It was the typical “I have a buyer, who is looking for a home in your neighborhood” correspondence. I even offered to reduce my commission if anyone responded, and the customer subsequently purchased their home. I received one reply. Ozora McCarthy, (of 2880 Renfrew, Ann Arbor, Michigan) took the letter and wrote, in red pen, the following: “Stephen, Nice letter, nice stationary, nice offer on my home – but I would NEVER do business with a person who signs his name scribblescribblescribble”

You see, In an effort to be personal in my prospecting, I used to hand sign each and every letter I sent, even if that meant autographing hundreds of mailings! Well, by signature 143 or so, you can imagine that my autograph was not a work of beauty. Ozora hand wrote the above message on my letter itself, in rather poor script I might add, folded it in three, placed a .22 cent stamp on it (now you know how long I’ve kept this damn thing!) and mailed it back to me. The Lesson: Other than the obvious: Ozora McCarthey is a narrow-minded, mean-spirited, petty and insignificant excuse for a human being (just pulling it out of my “saved letters” file still steams me) there is a lesson to be learned; which is why I saved the letter in the first place.

There are millions of folks out there just like Ozora, and they are your potential clients and customers! Like it or not, they will judge you on some pretty insignificant criteria. That’s just the way it is. So, what did I do? I spent $20 to purchase a self-inking stamp of my signature. Actually, it’s a stamp of what my signature looks like after twenty tries to have the kind of signature that I think Ozora would approve of; and nobody’s complained about my autograph since. Before you say “Stephen, why bother? Why didn’t you just shrug it off and get on with your business? Why even give this person a moment of your time?” let me answer your question. Ozora Did Me A Favor! For every person who will correct your grammar, signature or other minor flaw in your advertising and/or correspondence, there must be at least ten others who won’t do business with you for the same reason! These other people just are not as mean-spirited, or don’t have the time, to correct your correspondence and send it back! In returning my letter, Ozora has allowed me to correct a rather minor flaw in my prospecting technique. A minor flaw which would have certainly continued to undermine the effectiveness of all of my business communications! The Technological Application: I don’t use the stamp very much anymore. Several years ago, I scanned my own signature into my computer graphics program, cleaned it up and colorized it. Now my autograph is perfect (as much as it ever will be), and the computer signs my prospecting correspondence for me. This is a real time-saver, and a wrist-saver too! I would suggest you do the same!

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