As we come into 2021 change is palpable in the air. A new president will be sworn in shortly, financial markets around the world are reeling for what is to come, and the ever evolving landscape of Social Media is changing at break neck speeds.
What can we expect in 2022 in Social Media? Let’s take a look at 4 trends that are sure to have transformational impact in this area. Read more
In spite of the fact that Social Media Marketing has now reached relative maturity, it seems that most small businesses are still mystified that their expectation of a consistent stream of sales from their social media campaigns, is not turning out to be a reality. I still talk to people that after “trying” out social media of 30 or 60 days without an avalanche of sales, they decide that Social Media “doesn’t work”. They are 100% right, it does not work as a direct response, immediate sales channel. That is not the purpose of Social Media Marketing.
Take a step back and consider the basic premise of the channels on which the marketing is being done; Facebook, Twitter, Youtube, Pinterest, Google+., For the most part, these are web properties where people gather to “socialize” and “be entertained”. They do not come to those websites with the expectation that they are going to be sold something.
A marketer’s expectation that they are going to place an offer in front of the audience, and they are immediately going to stop looking at photos of their friends, or tweeting about their most recent escapade, and pull out their wallet to buy the product that they see an ad for, is Read more
Social Media Marketing has reached critical mass. Many observers are following this growth quite keenly for various reasons. Some of them are looking to invest in companies. Others are looking to build a better brand awareness. In any case, here we present the five most surprising social media statistics from the year 2013.
Of Facebook’s nearly one billion strong users, approximately 200 million are mobile only. In other words, nearly a fifth of Facebook’s user-base doesn’t own a PC. Therefore they are compelled to access their favorite website through their smartphones. Read more
Social Media now carries more weight than ever and it continues to grow as a habit. All we need to do is look around when we are in public. Phones, tablets.. all connected, and it is more likely than not that those devices are on a social media site. If you have not been putting time into social media marketing, you may need to rethink that decision.
Some of the most often quoted reasons for not starting a social media campaign are: Read more
est you have been hiding under a rock.. you have heard about the new Social Media Darling: Pinterest.
With its wildfire-like growth and the very attractive characteristics of the current user base.. Pinterest has become a beacon for brands and users alike.
One of the primary aspects that sets Pinterest apart from other social media sites: Eye Candy. The site is beautifully designed, the UI is layed out to create a very visual experience. Due to the nature of site and content, the thing is actually addictive. If you have not been to Pinterest yet.. Read more
our customers are on Facebook every day, chances are that you yourself use Facebook frequently. The social network has tremendous brand value. Your business can tap into that brand and increase the trustworthiness of your business by association.
People who are on Facebook are there because they want to be, they enjoy connecting with other people, and yes, businesses as well.
Don’t miss out on the opportunity to meet your customers where they are, and connect with them from a very different perspective than by interruption marketing. Build relationships and increase your brand awareness.
Get actionable training on this valuable webcast on how you can engage with your customers and build relationships that will increase sales of your product or service.
[dropcap style=”2″] F [/dropcap]oursquare is part of the next generation of mobile applications. Described by the company that created it as “a friend-finder, a social city-guide, and a game that encourages users to explore their neighborhoods and rewards them for doing so,” Foursquare is an application that is designed to allow people to “check in,” or, in other words, indicate their whereabouts. People check in at a variety of different types of places, including their homes, parks, offices, restaurants, bars, cafés, and various businesses. Read more
“Frustration” – a word often used to describe individuals and businesses new to social media and those who have been involved in social media but have yet to enjoy a return on investment.
The problem is two-fold. First, establishing a social media presence takes time and continued effort. You have to be consistent in your involvement with the social media medium and remember that returns will not be overnight. Second, you have to make sure that you are using social media in a way that makes sense for your business.
If you are not sure, ask yourself these simple questions:
If you’ve studied SEO for any length of time, you know that there are things you must do to your webpages themselves, called “on page optimization,” and things external to your website, called “off page optimization.”
While there are a number of tactics that fall into the off page optimization category, the most important is the building of quality backlinks. A backlink occurs whenever an image, a piece of text, or your full website url is linked “back” to your site from some other.
The best links are those that are “one-way,” meaning that a site links to you but you do not link back to them. It can be beneficial to “trade links” (called reciprocal linking) with another webmaster for the purpose of gaining website traffic but it’s not a strategy that will improve your search engine rankings or SEO. Read more