Drive consumer engagement with Facebook

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our customers are on Facebook every day, chances are that you yourself use Facebook frequently. The social network has tremendous brand value. Your business can tap into that brand and increase the trustworthiness of your business by association.

People who are on Facebook are there because they want to be, they enjoy connecting with other people, and yes, businesses as well.

Don’t miss out on the opportunity to meet your customers where they are, and connect with them from a very different perspective than by interruption marketing. Build relationships and increase your brand awareness.

FREE webcast : Top 10 ways to market your business on Facebook.

Get actionable training on this valuable webcast on how you can engage with your customers and build relationships that will increase sales of your product or service.

 

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Making Your Website Mobile Friendly

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If Your Website Isn’t Mobile-Friendly, You’re Hemorrhaging Customers (And Money)

You simply can’t afford to make it harder for customers to buy your products or services. Unfortunately, many local businesses aren’t making things easy when it comes to their websites. As more and more customers are trying to find nearby businesses on their mobile devices (according to Google, 1 in 3 searches are for local information) companies are still running antiquated sites that look dreadful (let’s face it) on smartphones and tablets, if you can see them at all!

Are you chasing away customers? Read more

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5 simple strategies to turn your ads into customer pulling magnets

[dropcap style=”2″] B [/dropcap]usiness owners and professional.. if you are like many of us who are absolute pros at what we do, you know that just being great at your profession or making a great product is not enough to make you money. You have to bring in the customers to buy your product or service. Period!AdsThatSell

Whether you are a top rated jeweler, insurance professional, attorney, accountant etc, or you own a business that makes outstanding physical products, you have certainly discovered one thing: Read more

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The Power of Words

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[dropcap style=”2″] T [/dropcap]his video clearly exemplifies what successful advertisers and copywriters know : The Pen Is Mightier Than The Sword. This well known adage coined by English author Edward Bulwer-Lytton is as true today as it was in the past. The words we use can create or destroy.

Writing magnetic copy for your website or blog is one of the most important elements of successfully growing your audience, and thus, your business. Understanding how words influence what your website visitor/blog reader will do when they read your content is pivotal to forming that emotional connection with them and enticing them to engage with you, your website and your business. Read more

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Profit from branding your business

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[dropcap style=”2″] M [/dropcap]aking a company a household name is a very important task to any businesses. You can learn how by implementing tested and proven techniques…

Discover Branding – A guide on how to profit from effectively branding your business

So many companies fail in their industries because they do not know how to make their product or service a brand that customers know they can rely and count on. There are many practices that must take place in order for a business to effectively establish themselves as a trusted brand with the consumer. Read more

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Top seven reasons your business needs a website

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[dropcap style=”2″] Y [/dropcap]ou know your colleagues AND your competitors have done it. You’ve thought about doing it, but you weren’t sure how or if it would benefit your company. But now’s the time to finally secure an online presence for your business.

Here are just few a things a website will do for your business:

1. Broaden your potential customer base. You’re no longer limited to local people picking up a phone book or reading your ads in the newspaper. Anyone with internet access becomes a potential new customer.

2. Answer questions and explain the benefits of your business 24/7/365. Your potential customers don’t Read more

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SEO in 2013

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[dropcap style=”2″] T [/dropcap]he success of any business depends on bringing customers through the front door to purchase their product or service. Today’s always connected consumer can effectively be reached through a well structured and implemented online marketing strategy. The most effective and long lasting online objective is to be found on the search engine results page within the first page of the organic results.

In order to be ranked on page one of “the big three: Google, Yahoo, Bing” your SEO must be up to snuff. On-page and off-page elements play an important part of Read more

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Reputation management tools

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[dropcap style=”2″] H [/dropcap]aving a good reputation is vitally important to just about everyone. It is particularly important if your business depends on having such a reputation, or at the very least, NOT having a bad “rep”.  If you have ever had a negative post about you on the web, you know how un-nerving this can be personally, and the fiscal damage that it caused by negative reviews online is unfortunately immeasurable.

How will you know if your reputation and credibility is being tarnished? Fortunately there are a couple tools you can use to get notifications of ANY mention of you on the web, as long as they are picked up and indexed by Google. Chances of that are relatively good which means that if someone is engaging in defamation of your person, you are likely to know. Here is how you can practice some basic reputation management:

1. Sign up for Google Alerts.   It is a very simple process, as you can see by the following image.. it is a simple form you fill out,  once there is any mention of your specific query , you will be notified.  This can be very useful also to keep tabs on anything else you want to stay on top of.. use your imagination and you can find some very purposeful uses for it.

Google alerts

2. Another very handy tool is “Me on the web”, also from Google.  Read more

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QR codes boost your marketing ROI

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[dropcap style=”2″] I [/dropcap]t’s hard to ignore them.. they are everywhere. Magazines, postcards, business cards, newspaper ads.. etc. QR codes are hot! How can you use them to help maximize your marketing dollars? The first thing we need to do is a quick review of what QR codes are and the mechanics of how they are used.

A QR Code is a scannable/readable barcode that allows you to share text, data or a URL with people when they scan it. QR code reader apps are free and available for any smartphone. Read more

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The Importance Of Mobile Friendly Websites For Local Businesses

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[dropcap style=”2″] D [/dropcap]uring the last 3 to 5 years the importance of mobile websites for local business has grown substantially. Following the introduction of Apple’s iPhone the mobile web has started to become very much like the PC web and this is why businesses both big and small need to be adapt.

Previously when it came to businesses holding video conferences they would be limited to carry them out on a PC or laptop with large screens. But the video capabilities of mobiles such as the iPhone 4 have now made it more than possible to arrange and have meetings on the go.

So why is it that mobile websites have become such an important tool in order for any business to make their presences felt? Below we take a look at some of the reasons why.

Most people are constantly on the move and have become more reliant on using search engines such as Google to carry out numerous tasks including the likes of finding the number of a Read more

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