Social Media is not a direct marketing channel-surprise!

, ,

In spite of the fact that Social Media Marketing has now reached relative maturity, it seems that most small businesses are still mystified that their expectation of a consistent stream of sales from their social media campaigns, is not turning out to be a reality. I still talk to people that after “trying” out social media of 30 or 60 days without an avalanche of sales, they decide that Social Media “doesn’t work”. They are 100% right, it does not work as a direct response, immediate sales channel. That is not the purpose of Social Media Marketing.

Take a step back and consider the basic premise of the channels on which the marketing is being done; Facebook, Twitter, Youtube, Pinterest, Google+., For the most part, these are web properties where people gather to “socialize” and “be entertained”. They do not come to those websites with the expectation that they are going to be sold something.

A marketer’s expectation that they are going to place an offer in front of the audience, and they are immediately going to stop looking at photos of their friends, or tweeting about their most recent escapade, and pull out their wallet to buy the product that they see an ad for, is Read more

/by

Webcast: Inbound Marketing Strategies To Attract More Customers

For nearly a decade, inbound marketing has been one of the most effective methods of advertising for successful online businesses. The concept of inbound marketing is based on the concept of sharing quality content with your potential clients, attracting them by providing value and establishing yourself as the solution for their problem.

By aligning your content with your customer’s interests, publishing where your customers are seeking the information they need, Read more

/by

Anomo-Social Media For Introverts

,

Not all of us are born with the “Social Gene”, with the innate ability to start an engaging lengthy conversation with a perfect stranger. For those of us that have a hard time socializing, there is a new app that allows us to start a social interaction online while remaining anonymous.

Some of us value our privacy, that little cocoon where we are most comfortable and isolated from others, and are reluctant to let anyone in. Anomo gives us the ability to interact with others that may feel the same way. Using the app you start out completely anonymous, using an avatar and as you spend time playing games and Read more

/by

DFY social media management services

Social Media Marketing has reached critical mass. Many observers are following this growth quite keenly for various reasons. Some of them are looking to invest in companies. Others are looking to build a better brand awareness. In any case, here we present the five most surprising social media statistics from the year 2013.

Of Facebook’s nearly one billion strong users, approximately 200 million are mobile only. In other words, nearly a fifth of Facebook’s user-base doesn’t own a PC. Therefore they are compelled to access their favorite website through their smartphones. Read more

/by

Holiday Crunch Time

,

2013 has a shorter Holiday season, by 6 days. Retailers who count on making a substantial amount of their profits at year end, will have to fight harder to break through the clutter of with targeted, meaningful promotions.

Many retailers started offering special holiday promotions before black Friday, to get a head start and make up for the shorter shopping season.

What can you do to maximize your selling opportunities? If you have a customer base and a well managed Read more

/by

Webcast-Success Through Social Media

,

Social Media now carries more weight than ever and it continues to grow as a habit. All we need to do is look around when we are in public. Phones, tablets.. all connected, and it is more likely than not that those devices are on a social media site. If you have not been putting time into social media marketing, you may need to rethink that decision.

Some of the most often quoted reasons for not starting a social media campaign are: Read more

/by

5 Tips To Engage Your Readers

Each and every one of us that sells anything (and we all do at some level), understands the importance of capturing the attention of our potential customer. For most businesses and consultants, grabbing prospect’s attention  is a critical to our success.

Getting the attention of the website visitor gets harder and harder with the enormous amount of noise that distracts and diverts people’s attention. If you want to sell more products or services though,  writing persuasive copy is an absolute must.

Let’s examine five proven techniques to capturing people’s attention, and how you can use them to improve your conversions. Read more

/by

Cloud Computing for small businesses

The Cloud: The great technology equalizer and a $45 billion dollar a year industry that is expected to grow to $95 billion in the next 24 months.

A considerable part of the growth of cloud computing comes from small businesses, no surprise there. Technology is a huge driver of competitive advantage, and small and medium business are now able to harness the power of big IT without the cost of onsite infrastructure.

If you have used Google Drive, Dropbox, online CRMs or other types of file storage, you have experienced the cloud. There are many advantages of the cloud, the most notable one Read more

/by

The Pinterest Revolution

,

 

est you have been hiding under a rock.. you have heard about the new Social Media Darling: Pinterest.
With its wildfire-like growth and the very attractive characteristics of the current user base.. Pinterest has become a beacon for brands and users alike.

One of the primary aspects that sets Pinterest apart from other social media sites: Eye Candy. The site is beautifully designed, the UI is layed out to create a very visual experience.  Due to the nature of site and content, the thing is actually addictive. If you have not been to Pinterest yet.. Read more

/by

How To Create Loyal Customers For Your Real Estate Business

,

t is vitally important that you get as many customers as possible coming to your real estate business in order to create a sustainable career in the industry. However it is even more important that you turn these customers into ones that are loyal and will use your services time and time again. Today there are numerous ways in which you can achieve this and below we take a look at how to create loyal customers for your real estate agency.

Tip 1 – Plant The Seed

If you want your customers to remain loyal it is a good idea if you tell them “that they may not need to think about buying or selling their home just yet, but that in 6 months time they should see if anything has changed”. It doesn’t matter what time frame you include in this message what you need to remember is that your customers will generally cut this time in half. It is as if they aren’t able to wait to see the next step of their evolution to take place. Plus using this approach you can almost set the pace for what your business may be doing in the future.

Tip 2 – Keep The Information Coming Read more

/by