How Real Estate Agents Can Use Their Personal Profile To Market Their Business

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Yes, I realize that this may be a bit controversial since Facebook guidelines are clear that your personal profile should not be used as a business page. I agree it should not be used as a business page but that does not mean that you can’t “friend” your customers. Many industries lend themselves to that type of relationship. I will present examples and ideas in two industries that I am intimately familiar with: Real Estate and Mortgages.

Selling homes and doing loans is a business that allows you to know your customer at a deeper level than say, selling people a new TV set. We get to know a lot about them personally so we can serve them better.

Real Estate agents get to know the client’s lifestyle so we can help them find the right home in the neighborhood that is just ideal for them. As we get to know them, we often find common interests. When two people find something they share in common, it deepens that working relationship, there is a sense of affinity.

For Real Estate agents, it is important to cement a relationship with a potential buyer or seller, and there is no better way than connecting on Social Media. It is a way to get closer, but not too close. Read more

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3 key elements of your marketing plan that you are probably neglecting right now!

You are probably not getting the results that you expected from your marketing. There is an 80% chance that is true based on the Pareto principle. In fact, even that 20% that is actually giving you results… you may have no clue which 20% it is!!

In our business, there is a well-known joke that is actually no joke: One Real Estate agent says to his co-worker; I know that 20% of my marketing is working, problem is – I have no idea which 20%!!

Most salespeople- Real Estate, Mortgage, Insurance, etc. ignore at least 3 fundamental elements of their marketing and sales process that costs them plenty every month, every year. Here are those 3 things that you really need to have in place to make the most of your sales and marketing efforts;

  1. A well-laid-out marketing plan. Yes, you must be strategic about what you are doing. You’ve heard the old adage, if you fail to plan, you plan to fail.
  2. A way to follow up with your leads. It’s been said that most sales are made after at least 6 or more contacts, yet most of us follow up once and if we are at the top of the food chain, 2 or 3 times. That’s it!
  3. A tracking system so that, yes, you can have clear data showing you where you are having success in marketing. Most of us have no clue what’s working and what’s not. We spend thousands of dollars a year (some of us every month!) and we track nothing except the bank account.

Read more

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7 key points to effective on-page SEO for your blog posts.

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Setting the right on-page SEO strategy before you write your blog post is key to helping your overall website ranking. Getting your website/blog to show up on page 1 of Google is achieved in part by properly structuring each of your posts to contribute to the rest of your website’s SEO plan.

Here are seven key elements you want to have well thought out before you hit that “publish” button on your post:

  1. Keyword Research- Without a doubt, one of your first considerations as you sketch out your content if you are writing with the intent to have your post be found online. Optimizing your keywords (Very different approach than keyword stuffing which is a NO-NO)
    Read more
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How To Create Loyal Customers For Your Real Estate Business

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t is vitally important that you get as many customers as possible coming to your real estate business in order to create a sustainable career in the industry. However it is even more important that you turn these customers into ones that are loyal and will use your services time and time again. Today there are numerous ways in which you can achieve this and below we take a look at how to create loyal customers for your real estate agency.

Tip 1 – Plant The Seed

If you want your customers to remain loyal it is a good idea if you tell them “that they may not need to think about buying or selling their home just yet, but that in 6 months time they should see if anything has changed”. It doesn’t matter what time frame you include in this message what you need to remember is that your customers will generally cut this time in half. It is as if they aren’t able to wait to see the next step of their evolution to take place. Plus using this approach you can almost set the pace for what your business may be doing in the future.

Tip 2 – Keep The Information Coming Read more

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