Promoting your business online with a shoestring budget – 21 tips

I often hear from business owners who feel they’re too busy running their business to spend time on marketing. This is valid — and to be honest, sometimes marketing is best left to the professionals.

But a problem arises when you simply don’t have the budget to hire a full-time consultant or marketing person. The following will cover 21 ways you can market your business yourself, even on a tight budget.

Online Review Sites

Having your business listed on online review sites is important not just for driving traffic and sales, but for protecting your online reputation. The following sites are some of the most influential, as well as the most cost-effective (free!). Read more

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Cloud Computing for small businesses

The Cloud: The great technology equalizer and a $45 billion dollar a year industry that is expected to grow to $95 billion in the next 24 months.

A considerable part of the growth of cloud computing comes from small businesses, no surprise there. Technology is a huge driver of competitive advantage, and small and medium business are now able to harness the power of big IT without the cost of onsite infrastructure.

If you have used Google Drive, Dropbox, online CRMs or other types of file storage, you have experienced the cloud. There are many advantages of the cloud, the most notable one Read more

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