Social Media is not a direct marketing channel-surprise!

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In spite of the fact that Social Media Marketing has now reached relative maturity, it seems that most small businesses are still mystified that their expectation of a consistent stream of sales from their social media campaigns, is not turning out to be a reality. I still talk to people that after “trying” out social media of 30 or 60 days without an avalanche of sales, they decide that Social Media “doesn’t work”. They are 100% right, it does not work as a direct response, immediate sales channel. That is not the purpose of Social Media Marketing.

Take a step back and consider the basic premise of the channels on which the marketing is being done; Facebook, Twitter, Youtube, Pinterest, Google+., For the most part, these are web properties where people gather to “socialize” and “be entertained”. They do not come to those websites with the expectation that they are going to be sold something.

A marketer’s expectation that they are going to place an offer in front of the audience, and they are immediately going to stop looking at photos of their friends, or tweeting about their most recent escapade, and pull out their wallet to buy the product that they see an ad for, is Read more

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Holiday Crunch Time

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2013 has a shorter Holiday season, by 6 days. Retailers who count on making a substantial amount of their profits at year end, will have to fight harder to break through the clutter of with targeted, meaningful promotions.

Many retailers started offering special holiday promotions before black Friday, to get a head start and make up for the shorter shopping season.

What can you do to maximize your selling opportunities? If you have a customer base and a well managed Read more

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Webcast-Success Through Social Media

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Social Media now carries more weight than ever and it continues to grow as a habit. All we need to do is look around when we are in public. Phones, tablets.. all connected, and it is more likely than not that those devices are on a social media site. If you have not been putting time into social media marketing, you may need to rethink that decision.

Some of the most often quoted reasons for not starting a social media campaign are: Read more

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5 Tips To Engage Your Readers

Each and every one of us that sells anything (and we all do at some level), understands the importance of capturing the attention of our potential customer. For most businesses and consultants, grabbing prospect’s attention  is a critical to our success.

Getting the attention of the website visitor gets harder and harder with the enormous amount of noise that distracts and diverts people’s attention. If you want to sell more products or services though,  writing persuasive copy is an absolute must.

Let’s examine five proven techniques to capturing people’s attention, and how you can use them to improve your conversions. Read more

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The Power of Words

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[dropcap style=”2″] T [/dropcap]his video clearly exemplifies what successful advertisers and copywriters know : The Pen Is Mightier Than The Sword. This well known adage coined by English author Edward Bulwer-Lytton is as true today as it was in the past. The words we use can create or destroy.

Writing magnetic copy for your website or blog is one of the most important elements of successfully growing your audience, and thus, your business. Understanding how words influence what your website visitor/blog reader will do when they read your content is pivotal to forming that emotional connection with them and enticing them to engage with you, your website and your business. Read more

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Profit from branding your business

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[dropcap style=”2″] M [/dropcap]aking a company a household name is a very important task to any businesses. You can learn how by implementing tested and proven techniques…

Discover Branding – A guide on how to profit from effectively branding your business

So many companies fail in their industries because they do not know how to make their product or service a brand that customers know they can rely and count on. There are many practices that must take place in order for a business to effectively establish themselves as a trusted brand with the consumer. Read more

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QR codes boost your marketing ROI

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[dropcap style=”2″] I [/dropcap]t’s hard to ignore them.. they are everywhere. Magazines, postcards, business cards, newspaper ads.. etc. QR codes are hot! How can you use them to help maximize your marketing dollars? The first thing we need to do is a quick review of what QR codes are and the mechanics of how they are used.

A QR Code is a scannable/readable barcode that allows you to share text, data or a URL with people when they scan it. QR code reader apps are free and available for any smartphone. Read more

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Why You Need To Use Landing Pages

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[dropcap style=”2″] A [/dropcap]ll the products that you want to sell online and offline are ready.  You have prepared your sales message, signed up for Google adwords, have your email list prepped and ready and your are ready to get your printed advertising delivered.  Your mind is now set to being the next sales success in your business.  But is there anything else that you might have forgotten to prepare?  Maybe none.  But how about your landing pages?  Are they all set for your business? Read more

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