2013 has a shorter Holiday season, by 6 days. Retailers who count on making a substantial amount of their profits at year end, will have to fight harder to break through the clutter of with targeted, meaningful promotions.

Many retailers started offering special holiday promotions before black Friday, to get a head start and make up for the shorter shopping season.

What can you do to maximize your selling opportunities? If you have a customer base and a well managed Read more