[dropcap style=”2″] H [/dropcap]aving a good reputation is vitally important to just about everyone. It is particularly important if your business depends on having such a reputation, or at the very least, NOT having a bad “rep”.  If you have ever had a negative post about you on the web, you know how un-nerving this can be personally, and the fiscal damage that it caused by negative reviews online is unfortunately immeasurable.

How will you know if your reputation and credibility is being tarnished? Fortunately there are a couple tools you can use to get notifications of ANY mention of you on the web, as long as they are picked up and indexed by Google. Chances of that are relatively good which means that if someone is engaging in defamation of your person, you are likely to know. Here is how you can practice some basic reputation management:

1. Sign up for Google Alerts.   It is a very simple process, as you can see by the following image.. it is a simple form you fill out,  once there is any mention of your specific query , you will be notified.  This can be very useful also to keep tabs on anything else you want to stay on top of.. use your imagination and you can find some very purposeful uses for it.

Google alerts

2. Another very handy tool is “Me on the web”, also from Google.  Read more

 

[dropcap style=”2″] I [/dropcap]t’s hard to ignore them.. they are everywhere. Magazines, postcards, business cards, newspaper ads.. etc. QR codes are hot! How can you use them to help maximize your marketing dollars? The first thing we need to do is a quick review of what QR codes are and the mechanics of how they are used.

A QR Code is a scannable/readable barcode that allows you to share text, data or a URL with people when they scan it. QR code reader apps are free and available for any smartphone. Read more

[dropcap style=”2″] D [/dropcap]uring the last 3 to 5 years the importance of mobile websites for local business has grown substantially. Following the introduction of Apple’s iPhone the mobile web has started to become very much like the PC web and this is why businesses both big and small need to be adapt.

Previously when it came to businesses holding video conferences they would be limited to carry them out on a PC or laptop with large screens. But the video capabilities of mobiles such as the iPhone 4 have now made it more than possible to arrange and have meetings on the go.

So why is it that mobile websites have become such an important tool in order for any business to make their presences felt? Below we take a look at some of the reasons why.

Most people are constantly on the move and have become more reliant on using search engines such as Google to carry out numerous tasks including the likes of finding the number of a Read more

 

VideoMarketing[dropcap style=”2″] A [/dropcap]s we all know video marketing has become extremely important for any business today that wants to have a much stronger online presence. However you cannot just make any old video and hope that it works. In fact there are certain things that you need to do to ensure that you create the right video to convey your message and engage your viewers. Below we offer some video marketing tips that you may find useful.

Tip 1 – Today using just a soundtrack with some images or photos in your video simply won’t do. If you really want to win over potential new customers you have to use a real person. It can either be you or a friend or someone that you hire. But the main aim of using a real person is to help legitimize your videos. By including a real person in your video you are making them that more legitimate and as long as they present well then you should see some great results.

Tip 2 – Initially people will have made videos using their web cam, but this simply Read more

 

foursquare[dropcap style=”2″] F [/dropcap]oursquare is part of the next generation of mobile applications. Described by the company that created it as “a friend-finder, a social city-guide, and a game that encourages users to explore their neighborhoods and rewards them for doing so,” Foursquare is an application that is designed to allow people to “check in,” or, in other words, indicate their whereabouts. People check in at a variety of different types of places, including their homes, parks, offices, restaurants, bars, cafés, and various businesses. Read more

[dropcap style=”2″] T [/dropcap]he internet may be called the “Information Superhighway” but that doesn’t always mean the information is correct!

This is especially true when it comes to Search Engine Optimization. Sometimes, the information may have been valid in the past but is no longer valid and sometimes… it was never valid to begin with.

Here are ten SEO myths and their corresponding “truths” –

1.    It’s impossible to outrank a web page with a Google PageRank higher than your own.

While Google’s PageRank indicator may play a minor role in determining search engine placement, it’s not a critical factor.

If you conduct a few searches on Google you will find this to be true. It shouldn’t take more than a few minutes to find a page, with a lower Google PR, outranking a page with a higher one. Read more

SocialMedia2013“Frustration” – a word often used to describe individuals and businesses new to social media and those who have been involved in social media but have yet to enjoy a return on investment.

The problem is two-fold. First, establishing a social media presence takes time and continued effort. You have to be consistent in your involvement with the social media medium and remember that returns will not be overnight. Second, you have to make sure that you are using social media in a way that makes sense for your business.

If you are not sure, ask yourself these simple questions:

– Are you using the right Social Media platform?

Read more

Author:

Twenty3Media

Kick start your business’ marketing

It’s the beginning of a new year and for many businesses this means designing a revised or new marketing strategy. If you’re struggling to get started with your strategy for the year, here are a few tips to get you going.

Stick with what worked

Review last year’s strategy and highlight the marketing tactics that showed ROI. Can you implement those tactics again this year? Also look at why they were successful. Is there something similar that you can do? Perhaps you ran a print advert for a special promotion and received great feedback. Think of more promotional ideas that can generate leads for your business. Read more

Author: John Carroll

Well have things not come along way from the early days of using the internet,back then there were companies offering their expensive services and we as new business users had no choice but to pay these over priced expert’s fees to learn how to market our business online. But today things are a lot different internet services companies have fallen into line because there are now an abundance of internet services companies available today which are both very effective and affordable. In fact you can now learn to market your own business online and it wont cost you as much as you think.

Of course that suited the very well paid experts out there, because when something is new and people don’t understand it, they are afraid that the computer in the corner of the office will suddenly cause a meltdown if you press the wrong button.

So what did they do? They called in some expert who charged a lot of money to set up even the simplest of internet marketing tools, such as e-mail.

Today things have changed for the better; you can open up your own e-mail account in minutes with the likes of Google, Yahoo, MSN and other providers.

Like email most other internet tools have become less complicated and easy to use and this is what has catapulted internet use to the heights of popularity which it enjoys today.

So you have spent a long time pondering about whether you will start marketing your business online and you have finally decided that you want to be a wealthy business person not a struggling business person so now you will embark on a journey that will result in massive personal wealth for you., and who can blame you..?

So let’s find out how we can do this, firstly get your mindset right, and don’t be skeptical when you read all that is great about the internet.

Those among us who do not believe that they can become incredibly wealthy by marketing online will themselves never be rich from online marketing. If you want to read about the multitude of internet millionaires where better to look then the internet itself.

So that done, now the next task is to establish what is the most cost effective way for you to begin, and there is an irony in that sentence, because whatever it costs you will become irrelevant when you reach the millionaire status, but being a business person you always have costs at the forefront of any new project.

From my experience a very well compiled online course fits the criteria here, and I will tell you why, you can work at your own pace, fast or slow which ever suits your style, you won’t be held back by slower students and you won’t be rushed by the class show off.

You can also decide which strategy within the course is most suited to your business. You can also use the material at no extra cost to train up other members of your team on marketing online. And again it is by far the cheapest method of learning online marketing.

choosing the correct course is of vital importance; The guy’s who put the course together should have a successful track record in the internet marketing industry.

A quick search on the internet will give you all the information you require to make that decision. So check out the authors and when you are satisfied that they can consistently show you in the course how to attract huge traffic to your website then I suggest you buy it and get to work! When you see the revenues pouring into your bank account you will know exactly what I am talking about.

Article Source: http://www.articlesbase.com/internet-articles/i-want-to-market-my-business-online-so-whats-my-first-step-952685.html

About the Author

There you have it ! The lead to learning how to market your business online! You now can secure your financial future with buckets of money pouring into your company just follow this link to learn the rest http://www.HowToMarketASmallBusinessOnline.com