You are probably not getting the results that you expected from your marketing. There is an 80% chance that is true based on the Pareto principle. In fact, even that 20% that is actually giving you results… you may have no clue which 20% it is!!
In our business, there is a well-known joke that is actually no joke: One Real Estate agent says to his co-worker; I know that 20% of my marketing is working, problem is – I have no idea which 20%!!
Most salespeople- Real Estate, Mortgage, Insurance, etc. ignore at least 3 fundamental elements of their marketing and sales process that costs them plenty every month, every year. Here are those 3 things that you really need to have in place to make the most of your sales and marketing efforts;
- A well-laid-out marketing plan. Yes, you must be strategic about what you are doing. You’ve heard the old adage, if you fail to plan, you plan to fail.
- A way to follow up with your leads. It’s been said that most sales are made after at least 6 or more contacts, yet most of us follow up once and if we are at the top of the food chain, 2 or 3 times. That’s it!
- A tracking system so that, yes, you can have clear data showing you where you are having success in marketing. Most of us have no clue what’s working and what’s not. We spend thousands of dollars a year (some of us every month!) and we track nothing except the bank account.