[dropcap style=”2″] H [/dropcap]aving a good reputation is vitally important to just about everyone. It is particularly important if your business depends on having such a reputation, or at the very least, NOT having a bad “rep”. If you have ever had a negative post about you on the web, you know how un-nerving this can be personally, and the fiscal damage that it caused by negative reviews online is unfortunately immeasurable.
How will you know if your reputation and credibility is being tarnished? Fortunately there are a couple tools you can use to get notifications of ANY mention of you on the web, as long as they are picked up and indexed by Google. Chances of that are relatively good which means that if someone is engaging in defamation of your person, you are likely to know. Here is how you can practice some basic reputation management:
1. Sign up for Google Alerts. It is a very simple process, as you can see by the following image.. it is a simple form you fill out, once there is any mention of your specific query , you will be notified. This can be very useful also to keep tabs on anything else you want to stay on top of.. use your imagination and you can find some very purposeful uses for it.
2. Another very handy tool is “Me on the web”, also from Google. Read more