11 Email Marketing Strategies To Drive Results

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Email marketing is STILL a critical component of your marketing toolbox. There are many reasons why email still outperforms practically all other marketing avenues. In fact, research has shown that email returns on average $36 for every $1 spent. That ROI is hard to beat by any other marketing platform. Some of the most compelling reasons you want to use email marketing:

Reason Number One: You Own Your List!

Unlike marketing that you do on platforms such as Facebook, Google, or other networks where you essentially rent space, your email list is yours to keep. No matter what happens, your list is your list. You are free to use as you wish, within the bounds of law and good practices of course.

Reason Number Two: It Allows You To Deliver Personalized Content

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How Real Estate Agents Can Use Their Personal Profile To Market Their Business

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Yes, I realize that this may be a bit controversial since Facebook guidelines are clear that your personal profile should not be used as a business page. I agree it should not be used as a business page but that does not mean that you can’t “friend” your customers. Many industries lend themselves to that type of relationship. I will present examples and ideas in two industries that I am intimately familiar with: Real Estate and Mortgages.

Selling homes and doing loans is a business that allows you to know your customer at a deeper level than say, selling people a new TV set. We get to know a lot about them personally so we can serve them better.

Real Estate agents get to know the client’s lifestyle so we can help them find the right home in the neighborhood that is just ideal for them. As we get to know them, we often find common interests. When two people find something they share in common, it deepens that working relationship, there is a sense of affinity.

For Real Estate agents, it is important to cement a relationship with a potential buyer or seller, and there is no better way than connecting on Social Media. It is a way to get closer, but not too close. Read more

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