An editorial calendar is a concept that has only recently emerged on mainstream marketing circles. Disciplined publishers have used editorial calendars as a way to maintain a consistent flow of content for years. The practice has been mostly a domain of big publishers since they, by the nature of their business, have to produce quantities of content that has to be delivered with predictability and consistency.
For most of us small to medium business owners and consultants, and especially for us in the Real Estate and Mortgage Industries, we are still grappling with trying to put together a cohesive business plan. And I would lay money, most of us have not heard of the “editorial calendar”.
So why is this something we need to now pay attention to? Only if you want to create an effective online presence without having to stress about coming up with content ideas every time you decide to publish content for your audience. If you are like most of us, you probably have anxiety attacks when you even think of publishing a new blog post, an article, newsletter piece, etc. Which is probably the reason your blog/social media properties are… well, ghost towns!
Writing and publishing content is just not something most of us have a natural ability or inclination to do. That is where an editorial calendar can come in very handy. By setting out time to plan your Read more