Not all of us are born with the “Social Gene”, with the innate ability to start an engaging lengthy conversation with a perfect stranger. For those of us that have a hard time socializing, there is a new app that allows us to start a social interaction online while remaining anonymous.

Some of us value our privacy, that little cocoon where we are most comfortable and isolated from others, and are reluctant to let anyone in. Anomo gives us the ability to interact with others that may feel the same way. Using the app you start out completely anonymous, using an avatar and as you spend time playing games and Read more

Social Media Marketing has reached critical mass. Many observers are following this growth quite keenly for various reasons. Some of them are looking to invest in companies. Others are looking to build a better brand awareness. In any case, here we present the five most surprising social media statistics from the year 2013.

Of Facebook’s nearly one billion strong users, approximately 200 million are mobile only. In other words, nearly a fifth of Facebook’s user-base doesn’t own a PC. Therefore they are compelled to access their favorite website through their smartphones. Read more

2013 has a shorter Holiday season, by 6 days. Retailers who count on making a substantial amount of their profits at year end, will have to fight harder to break through the clutter of with targeted, meaningful promotions.

Many retailers started offering special holiday promotions before black Friday, to get a head start and make up for the shorter shopping season.

What can you do to maximize your selling opportunities? If you have a customer base and a well managed Read more

Social Media now carries more weight than ever and it continues to grow as a habit. All we need to do is look around when we are in public. Phones, tablets.. all connected, and it is more likely than not that those devices are on a social media site. If you have not been putting time into social media marketing, you may need to rethink that decision.

Some of the most often quoted reasons for not starting a social media campaign are: Read more