11 Email Marketing Strategies To Drive Results

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Email marketing is STILL a critical component of your marketing toolbox. There are many reasons why email still outperforms practically all other marketing avenues. In fact, research has shown that email returns on average $36 for every $1 spent. That ROI is hard to beat by any other marketing platform. Some of the most compelling reasons you want to use email marketing:

Reason Number One: You Own Your List!

Unlike marketing that you do on platforms such as Facebook, Google, or other networks where you essentially rent space, your email list is yours to keep. No matter what happens, your list is your list. You are free to use as you wish, within the bounds of law and good practices of course.

Reason Number Two: It Allows You To Deliver Personalized Content

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How Real Estate Agents Can Use Their Personal Profile To Market Their Business

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Yes, I realize that this may be a bit controversial since Facebook guidelines are clear that your personal profile should not be used as a business page. I agree it should not be used as a business page but that does not mean that you can’t “friend” your customers. Many industries lend themselves to that type of relationship. I will present examples and ideas in two industries that I am intimately familiar with: Real Estate and Mortgages.

Selling homes and doing loans is a business that allows you to know your customer at a deeper level than say, selling people a new TV set. We get to know a lot about them personally so we can serve them better.

Real Estate agents get to know the client’s lifestyle so we can help them find the right home in the neighborhood that is just ideal for them. As we get to know them, we often find common interests. When two people find something they share in common, it deepens that working relationship, there is a sense of affinity.

For Real Estate agents, it is important to cement a relationship with a potential buyer or seller, and there is no better way than connecting on Social Media. It is a way to get closer, but not too close. Read more

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3 key elements of your marketing plan that you are probably neglecting right now!

You are probably not getting the results that you expected from your marketing. There is an 80% chance that is true based on the Pareto principle. In fact, even that 20% that is actually giving you results… you may have no clue which 20% it is!!

In our business, there is a well-known joke that is actually no joke: One Real Estate agent says to his co-worker; I know that 20% of my marketing is working, problem is – I have no idea which 20%!!

Most salespeople- Real Estate, Mortgage, Insurance, etc. ignore at least 3 fundamental elements of their marketing and sales process that costs them plenty every month, every year. Here are those 3 things that you really need to have in place to make the most of your sales and marketing efforts;

  1. A well-laid-out marketing plan. Yes, you must be strategic about what you are doing. You’ve heard the old adage, if you fail to plan, you plan to fail.
  2. A way to follow up with your leads. It’s been said that most sales are made after at least 6 or more contacts, yet most of us follow up once and if we are at the top of the food chain, 2 or 3 times. That’s it!
  3. A tracking system so that, yes, you can have clear data showing you where you are having success in marketing. Most of us have no clue what’s working and what’s not. We spend thousands of dollars a year (some of us every month!) and we track nothing except the bank account.

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Online marketing for small businesses on a budget

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We are at an age in marketing in which small businesses can compete with the big boys without having to spend like the big boys.

If you are a small business owner wanting to promote your business online, you have unprecedented access to consumers you can reach with speeds that even the big guns could not achieve ten years ago.

While the choice of online marketing channels and strategies may seem confusing, here are some tips that can help you set course so you can market your product or service online without breaking the bank.

Let’s take a look at some of the most effective and proven methods of connecting with your current and future customers. Remember, there are no “Past Customers”. Read more

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