10 SEO Myths Debunked

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[dropcap style=”2″] T [/dropcap]he internet may be called the “Information Superhighway” but that doesn’t always mean the information is correct!

This is especially true when it comes to Search Engine Optimization. Sometimes, the information may have been valid in the past but is no longer valid and sometimes… it was never valid to begin with.

Here are ten SEO myths and their corresponding “truths” –

1.    It’s impossible to outrank a web page with a Google PageRank higher than your own.

While Google’s PageRank indicator may play a minor role in determining search engine placement, it’s not a critical factor.

If you conduct a few searches on Google you will find this to be true. It shouldn’t take more than a few minutes to find a page, with a lower Google PR, outranking a page with a higher one. Read more

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Kick start your business’ marketing

Author:

Twenty3Media

Kick start your business’ marketing

It’s the beginning of a new year and for many businesses this means designing a revised or new marketing strategy. If you’re struggling to get started with your strategy for the year, here are a few tips to get you going.

Stick with what worked

Review last year’s strategy and highlight the marketing tactics that showed ROI. Can you implement those tactics again this year? Also look at why they were successful. Is there something similar that you can do? Perhaps you ran a print advert for a special promotion and received great feedback. Think of more promotional ideas that can generate leads for your business. Read more

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The Importance Of Building Quality Backlinks

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If you’ve studied SEO for any length of time, you know that there are things you must do to your webpages themselves, called “on page optimization,” and things external to your website, called “off page optimization.”

While there are a number of tactics that fall into the off page optimization category, the most important is the building of quality backlinks. A backlink occurs whenever an image, a piece of text, or your full website url is linked “back” to your site from some other.

The best links are those that are “one-way,” meaning that a site links to you but you do not link back to them. It can be beneficial to “trade links” (called reciprocal linking) with another webmaster for the purpose of gaining website traffic but it’s not a strategy that will improve your search engine rankings or SEO. Read more

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