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[dropcap style=”2″] I [/dropcap]t’s hard to ignore them.. they are everywhere. Magazines, postcards, business cards, newspaper ads.. etc. QR codes are hot! How can you use them to help maximize your marketing dollars? The first thing we need to do is a quick review of what QR codes are and the mechanics of how they are used.

A QR Code is a scannable/readable barcode that allows you to share text, data or a URL with people when they scan it. QR code reader apps are free and available for any smartphone. Read more