Not all of us are born with the “Social Gene”, with the innate ability to start an engaging lengthy conversation with a perfect stranger. For those of us that have a hard time socializing, there is a new app that allows us to start a social interaction online while remaining anonymous.

Some of us value our privacy, that little cocoon where we are most comfortable and isolated from others, and are reluctant to let anyone in. Anomo gives us the ability to interact with others that may feel the same way. Using the app you start out completely anonymous, using an avatar and as you spend time playing games and Read more

Social Media Marketing has reached critical mass. Many observers are following this growth quite keenly for various reasons. Some of them are looking to invest in companies. Others are looking to build a better brand awareness. In any case, here we present the five most surprising social media statistics from the year 2013.

Of Facebook’s nearly one billion strong users, approximately 200 million are mobile only. In other words, nearly a fifth of Facebook’s user-base doesn’t own a PC. Therefore they are compelled to access their favorite website through their smartphones. Read more

[dropcap style=”2″] T [/dropcap]his video clearly exemplifies what successful advertisers and copywriters know : The Pen Is Mightier Than The Sword. This well known adage coined by English author Edward Bulwer-Lytton is as true today as it was in the past. The words we use can create or destroy.

Writing magnetic copy for your website or blog is one of the most important elements of successfully growing your audience, and thus, your business. Understanding how words influence what your website visitor/blog reader will do when they read your content is pivotal to forming that emotional connection with them and enticing them to engage with you, your website and your business. Read more